Art Gallery of New South Wales Members

2022 - 2023

Art Gallery of NSW Members

With over 30,000 members, the Art Gallery of New South Wales (AGNSW) has the largest members program of any gallery in the country. In my role as Digital Marketing Officer, I create content that engages and extends this community online.

+ social media content creation (creative direction, photography, videography, graphic design)
+ paid advertising campaigns
+ community management
+ content scheduling
+ graphic design for print collateral

Short videos and photography across the Art Gallery

Working with colleagues across the galley, I diversified content to showcase the varied experiences the gallery could offer through photography and videos. I also responded to the increasing demand for behind-the-scenes or UGC-style content.

At UNSW Art, Design & Architecture O Week

Artist Wendy Sharpe and author Kate Forsyth

Artist Kim Leutwyler and friends at the Art Gallery

Spark lecture series hosted with Museums & Galleries of NSW

Short videos at the Gallery Shop

Working with Dan, the Gallery Shop’s book buyer, I filmed and edited these short videos of monthly book recommendations. This curated selection highlighted the best fiction, memoirs, artist monographs and literary classics in bite-size videos around 60 seconds.

Look art magazine

To tell the story of how Look - the Art Gallery’s bi-monthly art magazine - was created, I documented the process through short videos and photographs. With decades of history, Look is cherished by members and visitors, and has captured the evolution of the Art Gallery.